The brief, the shoot, the loot.
Loot is the production planning and content review tool for boutique houses who'd rather make stuff than juggle Frame.io, StudioBinder, and a folder of Notion docs.
Everything a shoot needs, in one document.
Concept, shots, props, schedule, callsheet
Every section that used to live in a different doc — concept and tone, deliverables, shot list with three view modes, props with images, talent, schedule, location with Maps links, full callsheet, post-production notes, links — on one page that the whole crew reads.
Moodboards that move with the shoot
Drag and drop images, paste TikTok and Instagram URLs, link references directly to specific shots. Four layouts (free-form moodboard, masonry, gallery, collage) so the inspo board reads the way the brief reads.
Frame.io-style approval, on the same page
Drop assets, review inline on each card, leave timestamped comments on videos, approve / request changes / reject. Carousel uploads bundle multi-asset deliverables. Clients sign off without ever leaving the brief their shoot was planned in.
Built for what actually happens on set
Tick shots as they're captured. Comments fire across collaborators within a second. Concurrent ticks don't clobber each other. Lock mode stops the AC accidentally editing the brief while they're trying to scroll the shot list.
One artifact. One conversation. Pre-prod through sign-off.
Every other tool in this space lives on one side of the production line. Frame.io is post-prod — it doesn't know what your shoot was supposed to be. StudioBinder is pre-prod — it doesn't see what you actually delivered. Your client ends up reviewing edits in one tool with no context for the brief that planned them.
Loot is the document the brief is written in, the shot list ticked on set, and the gallery the client signs off on. Same page, same people, no context loss.
Per-project, not per-seat.
The big-studio tools price like big studios. Boutique houses share workspaces with multiple unrelated clients, run on a small core team, and pull freelancers in per project. We built for that.
Per-resource access
Multiple clients in one workspace, each only seeing the briefs and content they're paying for. Folder grants cascade. Guests can comment and approve on resources they're given without seeing anything else.
Realtime, on set
Concurrent shot ticks don't overwrite each other (the database is built for it). Comments propagate within a second across phones and laptops. Lock mode on the brief means the AC can scroll without editing.
Client-facing share links
Send a link, the client lands on the brief or the gallery without an account. Optional sign-in unlocks comment-and-approve mode. They never see your other work, and you never have to set up a new project for every external review.
Brief, shoot, sign-off — same page.
"We were running shoots out of three Notion templates, a Google Drive folder, and Frame.io invoices that didn't add up. The brief never matched the deliverables and the client never had context. We built Loot because we needed it."
FAQ
Why not just use Frame.io?
Frame.io is excellent at what it does — post-production review. Loot lives one step earlier in the lifecycle: it's the document the brief was written in, the shot list ticked on set, and then also the gallery the client signs off on. We're not trying to out-Frame Frame; we're trying to make the brief and the deliverables live in the same place so context never gets lost. If your team is happy bouncing between Frame.io for review and StudioBinder (or a folder of Notion docs) for everything before the shoot, that's a perfectly valid stack and you don't need us.
Is this for big studios or small houses?
Boutique houses, freelance producers, and small in-house brand teams. The pricing model and feature shape (per-workspace, free guest seats, simple per-folder permissions) target teams of 1-15 people running 5-30 productions a year. If you're a 200-person studio with a custom pipeline running on Autodesk Flow, this is not the tool — and that's a feature, not a bug.
What happens to my data if I leave?
You can export every brief as a self-contained HTML file (with all media embedded) at any time. Content sets export as a folder of original files. We don't lock you in. The data is yours, the briefs are yours, and we want them to outlive Loot if Loot ever dies.
How does access work for clients?
Three options, mix and match per project: invite the client into your workspace as a "client" role (full edit on content approvals, view-only on briefs); send a share link that opens the brief or gallery without an account; or grant per-resource access so a client only sees the project they're paying for and nothing else in your workspace. Most teams use all three for different relationships.
Is it really invite-only?
For now, yes. We're letting people in batch by batch while the product is still settling. Sign up to the waitlist and we'll be in touch when access opens for you. If you have a specific production starting soon and want to skip the queue, reply to the confirmation email and we'll see what we can do.
Who's behind it?
Loot is a project of KPG Media, a London-based production house. We use it on every shoot we do; it doubles as our internal tool and our product. That tight feedback loop is the reason it doesn't feel like enterprise software — it's the thing we wanted, built by people who run productions for a living.
Get on the list.
We'll let you know when access opens for your batch. No marketing emails in between, just a single note when it's your turn.